Brian Sooy

"Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." — Marty Neumeier — author, The Brand Gap.

This is a sample chapter from Raise Your Voice: A Cause Manifesto.

"Raise Your Voice: A Cause Manifesto" is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose.

It will help you unite your organization's purpose, character, culture, and voice to create a unique identity your donors and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters.

The principles of The Cause Manifesto will help you lead your organization through four dimensions of culture and communications. Strategic, inspirational communications, relationship building, and visionary principles will empower you and developing leaders around you to communicate with clarity, transform your culture, and through strategic brand storytelling advance your mission more powerfully and effectively.

Every day, meaningful causes and companies are trying be seen, be heard, and understood. The Cause Manifesto will renew your cause marketing and nonprofit communications, and inspire your donors and advocates to serve more, give more, and engage more.

This book is for leadership who want to create positive impact and nurture a culture of philanthropy through their causes and companies. Executive directors and effective board of directors are changing organizational culture and non profit marketing strategy. Nonprofit professionals learn more powerful ways to communicate impact and outcomes. Development and fundraising professionals who know how to fundraise find the principles are relevant to nurturing donor relationships.