Titled Mapleworth Murders, the new short-form will bring in former SNL writers Pell and Lutz as its writers and stars, with Michaels executive producing alongside Meyers and Shoemaker.
The series stars Pell as Abigail Mapleworth, a murder-mystery writer who solves homicide cases in the quaint little town of New Woodstream. Featuring guest victims and suspects in each episode, the show will explore why so many murders are happening in one small town.
The show will be produced by NBCUniversal’s Universal Television.
The show is one of dozens slated for Quibi, a millionaire-funded mobile streamer geared towards sub-10-minute short-form episodes. Set for an April 2020 launch at $5 a month with ads and $8 without, the start-up is helmed by former DreamWorks Animation chief Jeffrey Katzenberg, who’s raised $1 billion from investors so far. Funded by rich investors and major studios, the company is already pumping out cash for content.
Quibi’s new slew of content includes Steven Spielberg’s horror series After Dark, that only allows users to watch between sundown and sunrise. There’s also Tyra Banks’s new show Beauty, a remake of MTV’s Punk’d, and shows featuring Chrissy Teigen, Don Cheadle and Idris Elba. In its inaugural year, the app hopes to churn out 7,000 (not a typo!) pieces of content, from scripted and unscripted shows to daily news and lifestyle programs.
The app’s extensive list of partners include Guillermo del Toro, Sam Raimi, Jason Blum, Antoine Fuqua, Steven Soderbergh, Catherine Hardwick, Doug Liman, Anna Kendrick, Laurence Fishburne and Stephen Curry.
But even with so much A-list support and tons of cash, it’s hard to tell if Quibi will be able to meet the stiff competition of an already-overcrowded market of streaming apps, some of which are free.